GAA set for €25m windfall
However, president Nickey Brennan rejected claims the association has sold its soul, claiming money was not the defining factor in the agreements.
With TV3 and Setanta both offering viable alternatives to RTÉ for live championship coverage for the first time, the GAA was in its strongest ever bargaining position, especially with RTÉ whose monopoly on the football and hurling All-Irelands has now been broken.