Croker’s no comment as GPA target new TV money deal

THE GAA’s Head of Marketing, Dermot Power, refused to be drawn yesterday on claims from the GPA that players should benefit from any new TV deals struck by the Association.

The GAA’s deal with RTÉ covering the hurling and football championships ended with the final whistle at this year’s All-Ireland football final and Croke Park is currently in the midst of renegotiating its TV contract.

With Setanta now a viable player in the Irish broadcasting market, the new deal is likely to be worth far more than the old one and GPA commercial director Donal O’Neill has been quoted this week as saying that players should be entitled to a percentage of a deal.