Bookmaking giant Ladbrokes, suffered six figure losses following the victory of the Shannonsiders with a spokesman describing the outcome as the ‘worst day of the summer’ for the firm.
Ladbrokes offered Richie Bennis’s side at 7/2.
Explained spokesman Kevin Egan: “Early in the week there was some interest with bets ranging from 200 to a 1,000 and these can add up pretty quickly when Limerick were priced at 7/2. But once the weekend came that was when the big hitters came out in force and we took on several really large scale bets still at 7/2 both to regular customers and to new faces.
“The majority of the bets were in our Limerick shops but a good few were on line and on the phone from the Mid West region.”
Though refusing to comment on specific figures Egan said many of the weekend bets were “quite sizeable”.
“We are only now beginning to see the scale of the damage,” he admitted.
Limerick are 11/4 to win the All-Ireland and 7/2 to win the match in 70 minutes while Kilkenny are 1/4 to retain their title and 2/7 to win the match.