GAA warns on future kit deals

CROKE PARK last night warned county boards of the ‘serious consequences’ of any future ambush marketing coups by companies.

The warning follows last Sunday’s controversial deal between a beer company and Cork hurlers Niall McCarthy and Kieran Murphy, who wore the brand on their boots in the All-Ireland quarter-final.

The ‘much publicised exercise’ infuriated GAA top brass, who will move quickly to close off any loopholes in playing gear regulations for players.