Guinness could extend GAA sponsorship deal, says Kelly

SEAN KELLY has refused to rule out the possibility of Guinness extending its sponsorship of the All-Ireland hurling championship once the existing deal expires next season.

Though the agreement is one of the most successful sporting sponsorships in this country, the GAA has come under increasing pressure to drop the link with an alcohol company.

Last summer, the Associations’s Task Force on Alcohol and Substance Abuse recommended the GAA should limit such sponsorships “to two years, control advertising and branding around players and ultimately phase out this form of sponsorship.”