Vodafone waiting for All-Ireland call

MOBILE phone giants Vodafone are keen to take the sponsorship of the All-Ireland hurling championship in the event of Guinness ending their involvement at the end of this year.

They have not publicly declared an interest, but the GAA feel they would be interested in a deal.

Confirming they will support the Allstars scheme for another 12 months - reputedly at a cost in excess of €1 million - Vodafone expressed a desire to deepen their association. The company also said they will be staying with Clare for a further two years.

The current (five-year) Guinness contract expires at the end of 2004 and the future of the deal is uncertain.

On the GAA side there are ethical concerns, while Health Minister Micheal Martin is preparing legislation which will restrict sports sponsorship by alcoholic drink companies.

The report of a task force established by GAA President Sean Kelly to take an overall look at alcohol abuse relative to games activity is awaited.

In Phoenix at the weekend, Vodafone announced they were extending involvement in the All Star scheme for another year.

That covers the presentation banquet, a tour abroad and the player-of-the-month award scheme.

Vodafone Ireland chief, Paul Donovan, described their relationship with the association as “a truly enjoyable partnership”.

“Through the Allstar scheme, we have the privilege of honouring the great hurlers and footballers who provide us with such wonderful entertainment year after year.

“From a business perspective, I believe the relationship has been mutual beneficial,” he commented.

Tara Delaney, Director of Communications, added: “It’s a strong partnership and it works for us.

“We have been clear about an interest in deepening our association with them.” She also denied the company were getting involved with a second county.

President, Sean Kelly welcomed the announcement as a vote of confidence in the GAA generally.

“It’s very encouraging when you have such a world renowned company anxious and willing to stay involved. It’s also an appreciation of what the players are doing,” he said.

“It’s all very good for the GAA and very good for the players, the association and the sponsors.”