GAA and GPA must join forces to enhance marketing

THE GAA will not be in a position to fully exploit its marketing potential until it joins forces with the Gaelic Players Association, the organisation’s Commercial Director, Donal O’Neill insisted yesterday.

“If we both work together, the sky’s the limit. Co-operation is the key to success,” he said.

“We’ve always made that clear in our discussions with Croke Park. We presented numerous proposals down the years, none of which were acted upon, but our door is always open to work on that basis with them.