Chicks with Sticks intends to revolutionise camogie image

CHICKS with Sticks is the title of a groundbreaking promotional campaign which has been launched by the Camogie Association.

The tag line was chosen by a committee, consisting of five former inter-county players, which was formed to revolutionise the image of camogie as the sport prepares to commemorate its centenary next year.

A new centenary logo will be launched in the autumn to coincide with the start of the celebrations. The game has seen many changes particularly moving on to 15-a-side which means it can now equal hurling for sheer passion and intensity.