Kerry County Board not impressed by 'cheap publicity stunt'

KERRY County Board are up in arms over what was described last night as 'a cheap publicity stunt,' after the release of a press statement purporting to link the All-Ireland champions with the Belfast-based sports company Gaelic Gear.

Instantly rebutted as 'a non-story,' it was touted as potentially 'the most lucrative' in GAA history - worth a cool million euro.

Board officers were taken by surprise when contacted in the afternoon and asked about the reported deal. County Secretary Eamonn O'Sullivan said they only realised the full implications of the story when they were forwarded the e-mail that had been circularised to the national media. It included a photograph of Association President Sean Kelly, who had attended a Gaelic Gear launch in Croke Park last summer, after the company had received an official license.