FAI and Cadbury Ireland extend contract for three more years

The contract extension will see the Cadbury Become A Supporter And A Half campaign continue to encourage participation, engagement and visibility in the women's game from grassroots to international level.

Tue, 12 Dec, 2023 - 12:21

Fiona Halligan

Cadbury Ireland have announced a three year contract extension with the Football Association of Ireland to extend their support of women's football and the Republic of Ireland Women's National Team.

The partnership began in October 2021 and Cadbury has directly supported over 50 grassroots clubs with training and facilities including training sessions with team captain Katie McCabe and members of the WNT, coaching sessions with FAI officials, direct financial support to clubs including its Grounds for Change campaign that gave equipment and upgraded pitches to three clubs in Donegal, Dublin and Cork as well as nationwide marketing campaigns and many more prizes to help clubs drive women's football.

Connecting Cadbury supporters with the WNT in a real way is how Cadbury brings the partnership to life and the next three years will see the continuation of that through acts of generosity synonymous with the brand.

Managing Director of Mondelez Ireland, Eoin Kellett said Cadburys are committed to the growth of Women's football in Ireladn “At Cadbury, we are committed to supporting women’s football from grassroots to international level so are delighted to be renewing our partnership with the FAI today.

"We’ve seen the Irish Women’s National Team go from strength to strength this year, from qualifying for their first major tournament in Australia to continuing to succeed in the recent Nations League campaign.”

“Cadbury is a brand aligned with generosity, and Cadbury Become A Supporter And A Half carries the essence of that" said Eileen Leahy, Brand Manager for Chocolate and Football, Mondelez Ireland.
"The aim of our campaign has always been to spotlight women’s football at all levels and drive participation nationwide.”

FAI CEO, Jonathan Hill, said “We are delighted to be continuing our partnership with Cadbury Ireland. It is increasingly important for us to have partners who not only support our Ireland Women's National Team, but women’s football at all levels and that is exactly what Cadbury has done with this campaign.

"We are looking forward to continuing our working relationship with Cadbury to help encourage more women to get involved in the game and inspire the next generation of girls."

For more information on Cadbury Supporter And A Half, please see cadbury.ie/supporter or follow the conversation on socials at @CadburyIreland.