Guinness to sponsor Six Nations Women's and Men's Championships

Six Nations Rugby and Guinness have agreed a new long-term partnership that will see the women's Championship renamed as the Guinness Women's Six Nations from 2024.

Six Nations Rugby and Guinness agree a groundbreaking partnership spanning the Women’s and Men’s Championships. The new long-term partnership will see the Women’s Championship renamed the Guinness Women’s Six Nations in 2024, alongside the extension of the Title Partnership of the Men’s Championship, the Guinness Men’s Six Nations. Guinness’s new Title Partnership with the Women’s Six Nations confirms the brand as one of the world’s biggest supporters of women's rugby. Pic: ©INPHO/Laszlo Geczo

Six Nations Rugby and Guinness have agreed a new long-term partnership which will see the women's Championship renamed as the Guinness Women's Six Nations from 2024 and an extension of the Title Partnership of the Men's Championship.

This expansion of the partnership reflects the shared ambition to continue to build both events into the most valued and respected Championships in world sport and offering the widest appeal possible to the global audience.

Guinness was the first partner of the Women's Six Nations and at the same time became the Title Partner of the men's Championship. The new partnership will confirm the brand as one of the biggest supporters of women's rugby. Guinness's Title Partnership with the Women's Six Nations is a representation of their commitment to create a better society through inclusion and diversity in line with the Diageo's Society 2030 Spirit of Progress agenda. 

As the Guinness Men's Six Nations continues to grow with players and supporters join in anticipation of the upcoming annual competition which will bring everyone on a rollercoaster journey of highs, lows, thrills and shocks.

Speaking on the new partnership Tom Harrision CEO of Six Nations Rugby said “Guinness and the Six Nations have become synonymous, and everyone involved in the partnership, including our unions, is truly excited to continue our work together for many more years. 

"This is a defining moment for rugby, with huge potential on the horizon and a genuine opportunity to widen the audience for the sport, to help secure its future. The women's game is the biggest growth engine for rugby, and through this partnership, Guinness will help accelerate this.”

Diageo's Global Brand Director for Guinness Stephen O'Kelly is delighted to be on board with both the Men's and Women's Six Nations Competition. 

“We are fully committed to the game of rugby and the values it supports in creating an inclusive game for everyone. That’s why we are proud that Guinness will become the Title Partner of the Women’s Six Nations in 2024, alongside the extension of its Title Partnership of the Men’s Championship. 

"This new partnership will help support the skill and talent of the women’s competition to surge forward towards a level playing field between the men’s and women’s game. It is our goal to Never Settle until rugby is a place where everyone belongs, where we hold nothing back, and where we unite together in sport and life. 

"This is a new era for Guinness Rugby and we can’t wait for it to kick off. Let’s raise a Guinness to the future of these Championships, which are set to be as exciting for the fans as they will be for us.”

The 2024 Guinness Men's Six Nations begins on February 2nd while the 2024 Women's Six Nations will kick off on March 23rd.