Ian Mallon: The big short - why ball changes are bad for golf business

Is what’s good for the short-term business of golf damaging to the long-term prospects of the game for everyone else?

Bifurcation — which many see as the best solution to any changes in distance — will not happen. Pic: Peter Byrne/PA Wire.

FOLLOWING a brief existence the ‘bi word’ is no more. The multi-billion-dollar golf ball manufacturing industry can breathe easier as 50m hackers and handicappers will still use pretty much the same ball as the pros.

Bifurcation — which many see as the best solution to any changes in distance — will not happen.