When Katie met Jake: How Instagram created the biggest payday in women's boxing

As unpalatable as it might be to purists, this fight would not have happened without YouTube sensation Jake Paul

The movers and shakers: Promoters Eddie Hearn, left, and Jake Paul with boxers Katie Taylor, left, and Amanda Serrano at the Empire State Building in New York this week. Pic: Ed Mulholland/ Matchroom Boxing via Sportsfile

KATIE Taylor's history-making clash with Amanda Serrano in the Garden, isn’t just the richest women’s bout in history – it’s an event that wouldn’t have been possible without Instagram.

Taylor-Serrano has been a lesson in the power of social media engagement, digital marketing and blockbuster influence – good old fashioned hype, just done differently.