The betting firm continues to be a leading light in sponsorship of greyhound sport in Ireland, and this year’s renewal will have a total prize fund of €240,000, of which €125,000 will go to the winner.
The runner-up will receive a very healthy €22,500, with €12,500 for third, and €7,500 for the unplaced finalists.
The breakdown of the prize money is such that unplaced semi-finalists will be given €1,500 each, with half as much for each of the unplaced quarter-finalists.
As well as an open entry, there will be qualifiers at each of the 16 tracks in the Republic and the two in the North.
The first-round heats will take place on Thursday August 13 and Saturday August 15, with the final to take place on Saturday September 19.
The TV cameras will be at Shelbourne Park on final night to broadcast a 90-minute live programme on RTÉ2, commencing at 8pm.
It has also been announced that Racing Post Greyhound Television (RPGTV) will also show the heats. RPGTV is available on FreeSat 401 and Sky channel 212, and can also be watched via the station’s website, information.tv, and through the greyhound section of the Racing Post website.
Reigning champ Laughil Blake, who guested at the launch, is currently favourite to retain his Derby crown, while the stake is very much under consideration for Sporting Press Irish Oaks winner Ballydoyle Honey.
More immediately Irish hopes of lifting the William Hill English Greyhound Derby this Saturday night at Wimbledon rest on the shoulders of the Owen McKenna-trained Farloe Blitz and Tynwald Bish, handled by Peter Cronin.
Farloe Blitz is odds on to collect the £250,000 prize, following a flawless run through the heats.