Sponsor boost will push Ireland to the next level
The deal announced yesterday with the multinational conglomerate will award it naming rights of Cricket Ireland’s national academy and the new backers will also become an official partner to the national governing body.
“It is very important,” said Cricket Ireland performance director Richard Holdsworth. “A lot goes into a successful governing body. It’s not just about elite players in the men’s or women’s teams. It is about the whole infrastructure.
