Ireland’s top golfers weren’t born to swing

YOU probably didn’t know it had a name, but I’m sure you’ve come across the Cupertino Effect.

After one well-known US sprinter won a 100m heat in 2008, the Associated Press ran a piece on the race which was filed to newspapers, magazines and websites across the world.

One conservative American publication’s automated search-and-replace function saw them print the story with this altered headline: “Homosexual eases into 100m final at Olympic trials.”