Using sport to bond with the voters

YOU’RE aware that they’re picking presidential candidates in America at the moment.

Using sport to bond with the voters

Of course you are. What you may not know is the role sport plays in presidential politics in the US, and that sometimes candidates’ sporting interests have been more informative than they’d like.

Arch-schemer Lyndon Johnson masterminded his route to the White House by befriending a powerful Senator, Richard Russell.

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