Tommy Martin: The haymaker that boxing’s paymasters can’t keep ducking
Of all the classical boxing styles, there can surely be none that require you to put your head in the sand, writes Tommy Martin
On Monday night Sky Sports News announced that its coverage of Transfer Deadline Day would be entirely carbon neutral. As part of the company’s commitment to the fight against climate change, presenters wore ‘pre-loved’ clothing and reporters cut down on carbon emissions by basing themselves at two regional hubs rather than travelling to every training ground. Even the pizzas ordered to studio were vegan.
It was part of Sky Sports’ ongoing focus on corporate responsibility, which has seen it take a lead on issues such as women in sport and the Black Lives Matter movement. This is a company that wants to do the right thing, or at least be seen to do so.
