Lights, camera, action: How TV has shaped modern football

Paul Rouse The extraordinary sums of money that now swirl around the Premier League in England are driven by television.

Lights, camera, action: How TV has shaped modern football

The extraordinary sums of money that now swirl around the Premier League in England are driven by television.

Ticket sales still matter, merchandising still matters, multiple sponsorship deals still matter, cheques written by oligarchs matter — but it is the money that flows from television that is now fundamental to the commercial operation of English soccer.

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