John Kiely takes on the hype at its own game

It is an audacious switcharoo that John Kiely has attempted. In an experiment rarely attempted in these fraught circumstances, the Limerick boss has turned all known precedent on its head, writes Larry Ryan.

He has hyped up hype.

The moment Kiely insisted, in the immediate aftermath of his side’s semi-final win, that there would be “no hype whatsoever”, he made this final all about the hype.