Like sugar and social media, we consume Premier League while kinda sure it’s bad for us

Football’s back! Which, incidentally, is something you only say if you enjoy deliberately trolling League of Ireland fans.

Football’s never been away, of course. Even if you don’t follow the trials and tribulations of the hashtag-greatest-league-in-the-world, you’ll be aware that football, in the broader sense, no longer actually stops.

There is no off-season, no downing of tools, no fallow period where the game is allowed to lie unploughed in our imaginations. Football never goes interrailing, or backpacking to Chiang Mai, or volunteering with Medicins Sans Frontiers; football never walks the Camino.