Dark clouds still surround Sky’s deal with the GAA

The GAA’s decision to again sell the exclusive rights to almost one-third of all senior All-Ireland championship matches to Sky Sports comes as no surprise. The news was heavily leaked over the last two months.
But even before then, it was clear that walking away from Sky was not an option that would be taken. To walk away would have entailed acknowledging that the initial decision was an ill-judged one — and there was no chance of that happening.