Ireland playing its part in a wider European Tour vision

Divide and Conquer is a well recognised method of negotiation, during which one vested party attempts to influence key sympathetic members of the opposition in order to gain control of a bargaining position or of the collective proceedings.

It’s not too surprising then to see that this strategy is regularly used by all of the professional tours worldwide in order to gain a greater influence in an ever-increasing global market for their athletes.

Where once the European Tour could count exclusively on its profile in Europe, the Tour now finds that its leading players are being targeted more and more by an increasingly restrictive but more lucrative PGA Tour.