TG4 shows how to get ahead in advertising game

There have been all sorts of gloomy predictions about the fate of the advertising industry in a modern world where nobody can be bothered sitting through a 30-second ad on a smart phone or tablet, never mind the five interminable minutes it takes for a TV break.

TG4 shows how to get ahead in advertising game

But events this week have proven again Joe and Josephine Soap’s dwindling attention is still there to be captured.

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