When you are out of ideas, turn to honest John

Chips and chocolate, for some of us at least, still hold most of the answers.

It was a week that brought the curtain down on ideas. By way of official acknowledgement that the cupboard is now bare, Hollywood started work on a remake of I Know What You Did Last Summer.

While in the domestic advertising trade; seven years after a mobile phone network got Liam Brady to take a call and act the eejit while — for the purposes of a punchline — children played football; a confectionery company got John Giles and Eamon Dunphy to receive a call from Brady and act the eejit while children played football.