Money talks loudest as Sky’s the limit for GAA

Sky Sports. Maybe it’s just me, but whenever I see those two words, a large, neon-lit ‘£40’ immediately flashes inside my head.

I don’t normally attach a monetary value to the name of every product or service I hear. But for some reason, Sky Sports is an exception.

I blame my childhood. Raised in an era when people grappled with the idea of paying for a TV licence, I have always struggled with the concept of paying to watch television.