Fifteen years ago, the National Leagues were rebranded as the Allianz Leagues. Few eyebrows were raised at the GAA giving away part of the title. The name of the German global insurance firm had been synonymous with the competitions since 2000, the year after they bought out the previous backers Church & General.
Allianz were standard-bearers. We’d often write about how understanding they were when the leagues were being used and abused by teams or not given the billing they deserved. Yet they abided because they and the GAA considered each other part of the same fabric.
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