US-Irish: Cork focus on unique qualities to attract investors

Celine Fox, Audit Partner, KPMG in Cork, says the region must identify and harness new strengths to build on past successes in attracting FDI

Celine Fox, Audit Partner, KPMG in Cork.

The areas that have driven our successes in attracting FDI both nationally and locally are well documented and have been a powerful combination. 

Covid-19 has driven a rapid advancement of digitalisation. The opportunities to embed Digitalisation, AI, Robotic process Automation, Machine Learning and Cognitive Platforms into their organisations and processes are enormous.