Good research and networking essential to raise equity funding

For very early-stage companies, valuation is more art than science, and investors look beyond traditional valuation methods, writes Emmet Ryan
Good research and networking essential to raise equity funding

ā€˜The best way to reach an investor is always through a warm introduction, ideally from someone they trust in the ecosystem, like an angel investor or a founder they have already invested in.

Michael Smurfit once said that ā€œequity is bloodā€ and that founders should hold on to it as though their lives depend on it. Sometimes, however, a transfusion is required but finding the right match for investment is often as important as the amount received.

ā€œWhat matters for founders is properly qualifying investors before speaking to them,ā€ says Will Prendergast, partner at Frontline Ventures. ā€œThe biggest pitfall we see is founders pitching venture capital funds who never, or rarely, invest at their stage or in their sector.

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