Out of the valley of death: Raising the capital to get to market

Sandra O’Connell outlines pre-seed funding options for early stage start-ups

More than simply spotting a gap in the market, feasibility study funding helps you assess whether there is in fact a market in the gap.

There is a period in the start-up journey known as the valley of death – the point where a business is on the way to having a minimum viable product to bring to market, but lacks the cash to get it over the line and is not yet in a position to raise seed capital. 

Luckily, entrepreneurs who are trying to bridge this gap have options, including support from the Local Enterprise Offices.