How to tell genuine product reviews from the paid or fake ones

Customer Experience Concept. Woman lying on Bed to Reading Online Review via Smartphone before Buying Products and Services, More Positive Feedback on Mobile Screen

Those reviews, the ones scrolling out in kilometres under the description of something you’ve alighted on online? Have you ever wondered about that weepy, exaggerated gushing praise? 

Spoiler alert – reviews of everything from a steam mop to an app-tickled juicer should be treated (at least initially) with acute suspicion. The verbiage may be noticeably awkward. The sentences will run on, prickled with odd punctuation and sentence constructions. Russia, India and several other countries have profitable industries based around bot review farms. With the additional intrusion of AI, this forest of fakery is likely to become more deceptive and polished.