Decision-makers at Penneys, Dunnes and Meadows & Byrne share their interior design secrets

As we hunker down to hibernate, the people behind this season's home collections give some advice and tips

Sinead McDonagh, global head of homeware design, Penneys/Primark. Picture: Moya Nolan

How often do we walk into a shop for homewares but never stop to think about who made the product choices informing the looks of our interiors? Behind every new collection, there’s someone bringing design talent or an eye for styling, while meeting the practical needs of those of us who love staying in.

Sinead McDonagh, head of design for home and lifestyle at Primark, is the woman who brings us affordable, fashionable home interior products.