The Gwyneth Paltrow touch: Lifestyle shop takes interior design to new level of affluence

The Goop Lab, sprung from Gwyneth Paltrow’s website, in California takes interior design to a new level of affluence, writes Carol O’Callaghan.

Remember Kylie’s foray into bed linen design and her sequined, trimmed duvet cover? You certainly would if you had owned one, and woke to find a pock-like pattern on your cheek in the morning. Then there was the matter of finding a clump of sequences blocking the vacuum cleaner hose like pine needles after Christmas.

It’s become big business for celebrities to break into interiors, giving us lesser mortals a glimpse into their taste, how they live, and their personal flair for design, something which seems to come automatically with being in a girl band or soap opera.