Sherry FitzGerald launches 24-hour customer communication hub

By Diarmaid Condon

One of Ireland’s best-known estate agents, Sherry FitzGerald, has announced the launch of new customer communication hub.

Termed mySherryfitz.ie, this online platform claims to give registered users 24hr access to the details of their property journey along with access to estate agent services outside of office hours.

The system seeks to streamline the often time-consuming and stressful nature of traditional property transactions. Using the system, clients can arrange viewings, make property enquiries and place offers whenever they wish. The agency says that the transparency and simplicity of making and viewing existing offers will make the process a lot more time efficient and engaging for potential buyers.

Online chat and a messaging centre will be used to arrange booking viewings and communicate with agents. It is a significant development in the industry, even if only for Sherry FitzGerald’s reach, with franchised offices in almost 100 locations across the country.

It is an example of property industry players seeking to leverage the power of their brand and infrastructure in reaching out to a market demanding more from the property sales process than has been offered to date.

Joanne Geary, Director of Marketing and Digital Transformation at Sherry FitzGerald, says that vendors will also benefit, claiming that the ease of use will attract buyers and potential interest outside of traditional trading hours. Of particular benefit, she says, is the ‘progress tracker’, a tool designed to guide people, preparing and alerting them on what happens next in this often confusing journey. It is envisaged that this will help ameliorate problems with unnecessary delays during a property’s sale.

Ms Geary comments: “Over the last number of years, we have been continually investing in our people, our brand and our network. We have refurbished our branch network, opened new branches, refreshed the look of our brand and hired staff who we know will fully embrace our company ethos.

She says the new digital portal is the next stage of evolution in the company’s digital customer service offering. This is a resource which she feels will support customers, the agent’s team, the company’s brand and the entire agency network. It is envisioned that it will enable clients to interact when they want and through the channel of their choice.

Further information from www.sherryfitz.ie.