Property worth a brochure all to itself

NOT every house will suit the very different sales brochure designed for the sale of 14, Birchfield, on Killarney’s Loreto Road – but it works in this case.

A large, folded A3 sheet, printed on both sides with no fewer than 10 photographs, plus an array of type styles, headings, colours, fonts and graphic changes, sets the brochure off at least as something entirely different – it looks like a spread in some house and interiors glossy magazine – and the quality of the house and individual photography goes with the theme.

You’d pick it up just to browse it, and find yourself sucked into reading all the small print too (yep, it’s funny what passes for property news these quiet summer dog days: did you know that Savills’ Irish offices have gone the opposite route, picking up a small, handbag-friendly brochure design, a format picked up from their UK parent company? Quiet times, indeed.)