Irish Examiner view: The best ancient advice in the world

We are in the early days of trading and commerce on the internet and there are many lessons which still have to be learned

Influencer marketing is an activity which was barely known a decade ago and its impact was accelerated by the explosive growth of social media.

You don’t need a whole slew of professional qualifications to be an influencer. 

A certain native charm is helpful; good looks can always go down well with the easily-impressed; a way with words is an obvious advantage as is the ability to put together a convincing video roll.