Irish Examiner view: Kingspan takes a wrong turn

F1 is a gas-guzzling, high emissions, sport which pitches up with a huge retinue of followers and workers from caravanserai to caravanserai in the world’s rich countries. Picture: PA

In marketing, as in many other aspects of business, timing is everything. The decision by Kingspan, founded in Cavan, and one of our most successful companies, to sponsor Lewis Hamilton’s Formula One Mercedes-AMG Petronas team looks misguided on a number of counts.

At one level it opens the business, which is a world leader in insulation, to accusations of “greenwashing” given the proximity of this decision to the Cop 26 conference.