Irish Examiner view: Flight of fancy to save aviation?

Anything that allows people a (safe) flight of fancy in these difficult times deserves to take off. File picture: Andy Gibson

Could air meals, as opposed to air miles, be the bizarre new trend to save the devastated aviation industry?

In Singapore, diners paid almost €400 to eat a meal and catch a movie on board a stationary Singapore Airlines plane. Denied air travel, customers were clearly happy to fork out for the on-board experience even though the craft was not actually in flight.