Motorist attitudes - Awareness futile without enforcement

GIVEN the carnage on Ireland’s roads, it is disturbing that driver behaviour on roads is getting worse. This shock UCD finding comes despite greater awareness of road safety campaigns.

Far from changing their habits, drivers tend to ignore gory TV advertisements. If anything, their behaviour behind the wheel gets worse.

Ironically, though eight out of 10 drivers realise speeding is the main cause of road accidents, they knowingly break speed limits.