Banning alcohol ads is right step

TACKLING the epidemic of binge drinking among young people represents one of the biggest challenges facing Irish society.

Thus, radical plans to lessen their exposure to alcohol advertising will be loudly applauded by parents and voluntary groups engaged in youth activities.

Hardly a weekend passes without headline incidents involving teenagers who go on drinking benders for kicks and end up in violent scenarios brought on by alcohol abuse. Similarly, a high percentage of sexual promiscuity among young Irish people is also attributed to alcohol.