Could this be a sexual revolution? No, it's RTÉ Radio 1's new schedule
Launching a schedule of such magnitude on Ireland’s most-listened-to station is a huge gamble, but the early signs are encouraging, writes Gareth O'Callaghan.
Listening to RTÉ Radio 1 yesterday as the station rolled out its first new schedule in 26 years, I was reminded of Abraham Maslow’s words: “In any given moment we have two options: to step forward into growth or step back into safety.”
Considering the station’s ratings announced in recent days — 1.3m listeners every week, and the first choice for 35- to 54-year-olds — it’s a brave move to introduce a dawn-to-dusk shake-up. At least, that’s what I was expecting.
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