Dr Suzanne Crowe: FemTech can fight medical misogyny — but not if it’s going to be used to monitor us

FemTech is here to stay. We must ensure the hand guiding its use is an ethical one, writes Dr Suzanne Crowe, President of the Medical Council

FemTech is the term for the pairing of technology with women’s health and wellbeing. It was coined in 2016 by Ida Tin, a Danish entrepreneur who co-founded a menstrual tracking app.

A couple of months ago I was contacted through LinkedIn seeking support for a start-up company keen to target women seeking health services using a digital platform. Specifically, mental health services. 

As a mother of two young women, my interest was piqued by the term the company used in the description of their innovative product: FemTech.