DeepSeek, Nvidia and the AI race that’s shaping the future

Outside the financial world, the artificial intelligence story might seem distant and inconsequential — but it does have consequences for everyone

Developments in AI investment will shape the capabilities of the next generation of apps, smart assistants, self-driving technology and business practices. File photo: AP/Andy Wong

The artificial intelligence (AI) revolution is well under way and two companies, DeepSeek and Nvidia, stand out among those competing to lead it. 

Outside the financial world, the story might seem distant — but it really does have consequences for everyone. It comes down to why investors are paying so much attention to AI, and how this competition could affect the technology we use daily.