Polly Pocket movie will be fairytale scenario for thousands looking for new home
Thousands of people can only dream of owning their own house, writes David Kent
A child playing with Polly Pocket. Polly would not baulk at paying €400 a week to rent a studio apartment or have to worry about any potential siblings like Peter and Paula Pocket emigrating.
As Greta Gerwig and Mattel have found out to their financial delight, nostalgia is one hell of a drug.
Their Barbie movie has grossed over €1bn worldwide since its release last month, aided by a juggernaut of a promotional campaign, a star-studded cast and a story which pulled on all of the right strings.
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