Marina Hyde: And a big welcome back to Holly! But lose the sanctimony — it’s not OK with the public

 It was a heroic attempt to save the brand by throwing Phil under a bus, but it’ll take more than crystals to shift those negative forces

‘The opening monologue saw Willoughby mention the word "Phil" only once, with her thereafter fitting her erstwhile bezzie with an unrequested "they" pronoun.’

 By now you may be all over Holly Willoughby’s Hollier-than-thou return to This Morning. So you’ll no doubt already know that this was the first edition of the ITV daytime show that Holly has fronted since the defenestration of her former friend and co-host Phillip Schofield for having an affair with a much younger staff member.

You hear a lot about entities that would survive a nuclear apocalypse — cockroaches, scorpions, that sort of thing. On the day of a potentially catastrophic strike on Ukraine’s Nova Kakhovka dam, please add the indomitable This Morning saga to their number.