Exposing the true colours of companies that mislead with corporate greenwashing

Many of the world’s largest companies have announced plans to achieve net-zero emissions, but their pledges often rely on misleading or false claims, writes Richard Black

Activists from Extinction Rebellion have highlighted the problem of greenwashing, a term used to describe various PR techniques that 'camouflage the damage and destruction' to the environment present in many industrial activities. File picture: Gareth Chaney/Collins

Judging by the growing number of companies vowing to reduce their greenhouse-gas emissions to zero these days, it may seem like the corporate world is finally taking the climate crisis seriously. 

According to the Net Zero Tracker, more than one-third of the world’s largest publicly traded companies have announced such targets, up from one-fifth in late 2020.