Rehan Iftikhar: Covid-19 has created obstacles for retailers, but has also opened windows of opportunity

A study carried out by researchers from Lero and Maynooth University showed a correlation between the opinions expressed by customers on social media platforms and actual sales. Picture: Peter Byrne/PA Wire

Covid-19 has transformed customer behaviour from the way people shop to the products and services they buy. 

These changed shopping patterns are likely to last into the near future. They may even extend into the longer term because, on average, a new behaviour persisting for about two months becomes a habit.