Ireland serves up sustainability and high safety standards to satisfy Japan’s appetite

Robert McNamara joins the Irish agri-food trade mission to Japan and finds Irish beef is cooking up a storm in Tokyo, where discerning customers are insisting on high-quality food and knowledge about its provenance.

We’re a nation of under 5m people, but our food producers are yielding enough crop, meat, dairy and seafood to feed almost 30m people every year.