The scandal that should force us to reconsider wellness advice from influencers

Wellness ‘gurus’ like Belle Gibson have changed the way we think about our own health.

Former social media influencer and “wellness guru” Belle Gibson first caught public attention after claiming she cured herself of terminal cancer by rejecting conventional medicine in favour of a healthy diet and lifestyle. Her story was documented on a blog and social media, which became the basis for a successful book and app, featuring lifestyle advice and healthy recipes.

In 2015, however, Gibson was exposed as a fraud. It was revealed that she never had cancer and failed to donate the proceeds from her app to charity, as promised. Now, she has been summoned to appear in Federal Court following her failure to pay a US$410,000 penalty for misleading health claims.