As Donald Trump assumed the US presidency, 35 international business leaders, led by Unilever CEO Paul Polman and me (I’m chair of the Business and Sustainable Development Commission), are defending open markets, endorsing the fight against climate change, and demanding a massive push against global inequality.
These are the core elements of what we believe is the only viable economic strategy for the US and the world.
Recent electoral outcomes, including Mr Trump’s US win, highlight the intensifying economic grievances of many households across the developed world. In the 20 years before the 2008 financial crisis, unprecedented globalisation raised incomes for just about everyone.
The incomes of the poorest third of humanity rose by 40%-70%, and those of the middle third increased by 80%. The top 1% did even better — so much better that the business elite is now facing a powerful backlash.
And, yet, the incomes of a crucial group — lower middle-income households — barely rose. And, since 2008, this same group has borne the brunt of austerity. Unsurprisingly, its members feel left behind by globalisation and are demanding change.
Mr Trump’s administration might be tempted to address this group’s problems in isolation, with inward-looking policies that target specific industries, or by limiting trade competition. But the problems these households have are not isolated.
They stem from the social and environmental limits of the prevailing model of economic growth, and the version of globalisation that this model has underpinned. Ignoring this, and implementing narrow and nationalistic solutions, would only make matters worse.
Socially, the hardship in the US rust belt, where support for Mr Trump was integral to his victory, is an unintended consequence of a rapidly expanding global labour market that leaves workers everywhere vulnerable, even in emerging economies whose workers have seemed like the winners of globalisation in recent decades.
Countries and regions competing to attract corporate investment make weak negotiators, and weak defenders of high labour standards.
Environmentally, the evidence is dire. Human activity has pushed the planet beyond four of its nine physical safety boundaries, including those for climate change and loss of biosphere integrity.
The rapidly rising costs of environmental damage are restricting economic growth. The relaxation of environmental protections is a false economy.
For example, damage to ecosystems and biodiversity, caused by current practices in the food-and-agriculture sector alone, could cost the equivalent of 18% of global economic output by 2050, up from 3% in 2008.
In emerging markets, especially in Asia, rapid economic expansion has brought life-threatening smog, and constant gridlock, to cities unable to expand their infrastructure quickly enough.
Tackling the world’s environmental and ecological problems, and improving the lot of those who have been left behind, will require public action, such as that which I oversaw in my roles at the World Bank, the UN, and the British government. But it will also demand the participation of business.
In my own career, I have seen, firsthand, that the growth fuelled by business competition in a globalising world can do far more to combat poverty, hunger, and disease than government-funded programmes alone. But when that competition is not conducted responsibly, the opposite can happen — and it has.
In seizing the opportunities of globalisation, businesses have often neglected the developed-world workers they leave behind, while subjecting developing-country workers to extraordinary deprivation.
Moreover, individual businesses have often lobbied against, and evaded, environmental protections that are indisputably in our collective interest.
Today, I am encouraged that a fast-growing group of business leaders recognises that the greater freedoms and wealth they gain from globalisation imply greater responsibility for labour and the environment.
We expect our strategy to ensure continued globalisation — in a revised form that is more sustainable and inclusive — to attract more such leaders to the cause.
The framework of our strategy is already in place, in the form of the 17 sustainable development goals that were agreed by UN member states in 2015.
Achieving these goals will mean decent pay, working conditions, and safety nets for all participants in the global labour market, as well as safeguarding of the environment.
The SDGs also promise a level playing field for growth-boosting competition.
Across the four major sectors we considered in detail, we saw high-return business opportunities arising from the strategy, fuelling an increase in annual global GDP of at least $12tn.
Other changes we advocate — especially the creation of prices for resources that reflect their full social and environmental costs — will ensure that future economic growth protects both workers and the planet.
Securing these outcomes won’t be easy, because it will require a new social contract among governments, businesses, and civil society.
To succeed, all parties must view themselves as collaborators in a win-win deal, rather than adversaries in a zero-sum game.
All the evidence indicates that only a more sustainable, open, and inclusive world economy can support an environmentally secure, economically prosperous, and socially just future for humanity.
As for the US, this strategy aligns with Trump’s own declared priorities. Not only does it offer the most promising solution to the economic grievances of his core supporters; it also entails a surge in infrastructure spending, much like the one Trump has already promised.
Instead of using fiscal stimulus in a vain effort to revive failed smokestack industries and old energy sources, Trump’s administration — and the world — should place its bets on a low-carbon future. Plenty of businesses surely would get on board.